The most popular Guilin rubber machine takes the i

2022-07-30
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Guilin Rubber Machinery Co., Ltd.: take the initiative to "grab" big international orders

"we have always had confidence in the international market. When we set the annual export foreign exchange earning index at the beginning of the year, we set us $30million, 30% higher than last year. At that time, many people laughed at our innocence, but now it seems that there is no problem in overfulfilling this task." Zhoubaodi, director of Guilin rubber machinery factory, said in an interview with CCIN

the global financial turmoil has had a serious impact on the demand for rubber machinery. However, the export orders of Guilin rubber machinery factory have increased in accordance with the provisions included in the following standards. From January to May this year, the factory received more than US $20 million in new export contracts, an increase of more than 300% over the same period last year; In addition to the unfinished orders last year, the total export contracts this year have reached more than US $40 million, 60% higher than the highest level in history

"we have not been affected by the financial crisis because we have adhered to and timely adjusted the international marketing strategy, strengthened our body in the cooperation with world-class tire manufacturers such as Michelin, cultivated a group of compound foreign trade talents who understand technology and foreign languages, and our products have a good reputation in the world." Zhoubaodi said

under the pressure of the financial crisis, Guilin Rubber Machinery Co., Ltd. has a more planned and focused foreign trade work. The factory headquarters signs a contract agreement with the foreign trade department, and the foreign trade department then divides the objectives into specific people, specific objectives and specific regions

the factory first analyzed the files of the world's top 75 tires one by one, analyzed the impact of the financial crisis on the industry and specific customers, and focused on what direction users would use their limited funds in the case of a general shortage of funds. Through analysis and determination of work ideas, targeted sales work for different customers

the giant tire vulcanizer project of jki tire company and Apollo company in India is the key project for export sales of the plant. In June last year, the factory had conducted many negotiations with two major companies on giant tires and all steel equipment. Some projects have reached supply agreements, and some projects are close to signing contracts. After the outbreak of the financial crisis, the funds of the two customers were very tight immediately, and the tire project was in danger of being suspended at any time. What is more worrying is that India has launched an anti-dumping investigation on China's vulcanizing machines, which is the first time that China's rubber machinery has been subject to anti-dumping. Therefore, the customer informed the factory to suspend the negotiation

the foreign trade personnel are unwilling to see the contract they have. The factory Department immediately organized sales and technical personnel to go to the Indian customer site to promote and solve technical problems. The staff overcame various difficulties such as high temperature weather, stayed in four tire factories of the two companies for more than half a month, solved hundreds of technical problems in the factories, and moved each other with sincerity. At the same time, they invited the other party to visit China's tire factories for many times to understand the product effects of the factory, which increased customers' understanding and confidence in the products of the factory

at the same time, the company actively responded to the anti-dumping initiated by India against China's vulcanizers. The preliminary determination result was that the tax rate was 15%, eliminating the concern of Indian tire manufacturers about excessive anti-dumping duties

through various efforts, at the end of February this year, the factory signed a contract with India's jki tire company for a giant tire vulcanizer, which was the first order they received after the outbreak of the financial crisis. In March, the factory went to India twice to negotiate with Apollo company to tell the other party about the international giant tire market information and analyze the advantages of continuing to implement the tire project at this time. At the end of April, Apollo tire company resumed the giant tire and all steel truck tire projects, resumed the supply contract that the factory was required to extend in the early stage, and added an order of more than US $8 million

another foreign trade focus of Guilin Rubber Machinery Co., Ltd. is the special equipment project for all steel giant radial tire of American tire company. In view of the fact that the American tire company does not have a deep grasp of all steel giant tire technology, the factory gives full play to its advantages in the field of all steel giant tire equipment and puts forward the concept of "turnkey project" in international marketing for the first time. They also regularly informed each other of the world's engineering tyres and the domestic operation of the factory's products, strengthened each other's confidence in the all steel giant tyre project, and invited each other to visit China on the spot. Finally, the factory took all orders for complete sets of giant tire equipment from American tire company, with an amount of nearly ten million dollars

over the years, Guilin rubber machinery has formed a strategic partnership with traditional agencies, established offices in the United States, Japan and other countries, recruited local personnel for sales and service, and accelerated communication and service. After the outbreak of the financial crisis, the state raised the export tax rebate rate of rubber machinery products. At the same time, the world tire companies also began to tend to directly contact with equipment manufacturers to reduce costs

in view of this feature, the export sales personnel of the factory took the initiative to go out and changed from waiting for customers and middlemen to "placing orders" to face-to-face communication with customers. Since the beginning of this year, the market development in India and other countries has been completed by self operation. From January to may, the self operation export increased by 388% compared with the same period last year

the factory adopts a special person responsibility system for Bridgestone, Michelin and other key customers, and formulates different marketing plans according to the characteristics and preferences of different customers. Bridgestone emphasizes the timeliness of work, and the factory will focus on the time schedule, work promotion and reporting as planned; Michelin has realized cupping test on the electronic universal testing machine. Qilin emphasizes continuous improvement of work. The travel limit switch of the factory can automatically unload after the test and play the role of limit stop. Therefore, Michelin will focus on the rectification of problems raised by Michelin and the prevention of recurrence of similar problems. Considering that developed countries attach great importance to product safety, the factory is more meticulous in product safety assurance, and its products have passed the CE certification of German TUV and French bv company. They have also set up after-sales service points in Malaysia, Thailand, Japan and the United States, which can handle technical service problems at the first time

not long ago, the factory passed the review of the third-party quality plastic flexible packaging system of Michelin, Bridgestone and other companies, which is expanding its market share step by step, ensuring that the factory will receive orders for 200 vulcanizers from Michelin, Bridgestone and other companies in the next two to three years, with a total contract amount of US $150million. It is reported that in the first ten days of June, the factory successively welcomed customers such as American tire company, European tire company and Indian Apollo company to negotiate business, and the foreign trade situation continues to be optimistic

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